News

Thanks to our cooperation with the Agricultural Union of the Czech Republic, we at Native PR had the opportunity to be part of an event that opened up important questions about where Czech agriculture is headed. The round table on the vision and strategy "Czech Agriculture: What will its future be?", organized by the Agricultural Union of the Czech Republic, brought together 180 people at the Municipal House in Prague – farmers, economists, politicians and representatives of agricultural NGOs. And those who could not be there watched the discussion online.

Or, a person lives not only by work...

We are happy to announce that the Hajduk Hůrka football team, which we proudly sponsor, has achieved an amazing success - winning the 5th league and advancing to the 4th league! 🎉⚽

This success has a particularly personal dimension for us at Native PR, because Filip Pavelka, our talented account manager, is not only the captain of Hajduk, but also played a significant role in the team's advancement. His commitment on and off the pitch is an inspiration to everyone. 👏

Have you ever wondered why gold is so expensive and platinum is relatively cheap? Or what challenges await global commodity markets in times of climate change? Ole Hansen, chief commodity strategist at Saxo Bank, addressed these questions in an interview with Forbes.

A new Extruder 6 production line was recently launched at Mondi Coating Štětí, which will strengthen the production capacity of recyclable paper packaging with a functional barrier. This packaging replaces plastic packaging and will find application in the food industry, industry and e-commerce. The investment brought not only a technological shift, but also a positive impact on the regional labor market, thanks to the creation of several dozen new jobs.

We are happy to see our client Tymbe continue to move forward. The company, which has been changing the rules of the game in the temporary work market for seven years, has now introduced a new mobile application.

Looking for temporary workers? Just a few clicks on your phone!

Thanks to the new application, you can handle the entire process simply and quickly - from selecting a shift to confirming attendance and paying the temporary worker.

We are educating ourselves, this time on the subject of LinkedIn!

Selfies are said to significantly increase the reach of posts on LI, so go for it. On the contrary, do not share other people's posts or links or links to websites, for example, LinkedIn clearly does not like it. In practice, it will reduce our reach for a long time, significantly.

At the instigation of the editor of the Podnikatel.cz server, our Lidija thought about the various pros and cons, when it is better to communicate about good deeds and when, on the contrary, it is not recommended. The inspiration was the communication of some companies regarding help to those affected by floods.

You can learn more from the article here. 

Supporting farmers is one of our passions. The work is very demanding in terms of knowledge, experience and stamina. Very often on the edge of crisis communication. However, the work is very useful with a strong social impact. Helping to promote a better future for local food producers means helping to better and more affordable food for all of us.

In terms of communication, this means always being in the center of events, being in constant contact with journalists from all television, radio and other media.

Are you going on vacation and want to know where parking won't cost you a fortune?

In the TV Prima report, which we initiated together with the EasyPark client, we communicated an overview of the cheapest and most expensive countries in Europe for parking.

The results may surprise you. You can park the cheapest in Slovakia, while the Czech Republic earned a solid 5th place. Who would have thought that parking with our neighbors would be such a convenience? Enjoy carefree travel in Europe!

Czech scientists have developed a model of a drug for Angelman syndrome, a so far incurable genetic disease that affects over 500,000 people worldwide. Affected children have a happy expression on their faces, which is why they are nicknamed "angelic". Nevertheless, he suffers from mental and physical retardation, epileptic seizures and other problems.

Anyone who would expect a floor covered with typical white balls or other rubbish from a polystyrene factory would be very wrong. In Modřice Bachl polystyrene, which is a member of the EPS CR Association and at the same time the most modern and largest producer of this material in the Czech Republic, pieces of polystyrene can only be seen in the closed areas of the machines.

Continuing the wave of success from last week, we are happy to let the world know that we have been included in the top six projects of the Zlatý středník 2024 in the Industry, Engineering and Energy category.

The project, entitled "Thousands of boxes revived the spirit of Santini's genius, or art in the service of sustainability" involved the construction of a 20-meter-tall monument from 2,000 corrugated cardboard boxes, which served as a unique way to educate the public about recycling and sustainability.

1-2-1 - this time it's not an abbreviation for face-to-face, but a list of awards for "Longest Queue". The opening of the first Popeyes restaurant in the Czech Republic, where our agency provided all communication in the field of PR, won a total of three awards at the Czech PR Awards ceremony on Thursday, June 20, 2024 - two first places in the categories "Business-to-Consumer" and " Actions and Events", along with second place in the "Services" category.

One of the last days of May was a Day of Change for us at Native PR, in which we participated with our long-time client Mondi Štětí. On May 29, visitors to the event could be inspired to make positive changes for the benefit of the environment, the planet and themselves in the Mondi Štětí area.

Our long-time client, Tymbe, the largest online platform with brigades in the Czech Republic, opened up in the media the hot topic of the change in legislation, which will negatively affect all companies that use temporary workers on a contract for the performance of work (DPP).

The opening of the first Popeyes restaurant in the Czech Republic, during which our agency provided all communication in the field of PR, made it to the shortlist of the Czech PR Awards in three categories, and now we are fighting for medals!

We will find out if our "long queue for chicken" will get the famous Lemur and how shiny it will be at the announcement on June 20, 2024.

Stay tuned 😀

We are happy to share the inspiring story of our client, family business AG Foods, which has made a significant impact in the food sector. Their commitment to authenticity and quality has led them to develop hundreds of original products.

The story of the Brno company AG Foods is proof of the power of innovation and a clear entrepreneurial vision. They have successfully expanded their market presence by ensuring that each product follows a "clean label" philosophy that emphasizes natural ingredients and transparent labeling.

At the beginning of April, the first-ever trade fair for foreign investment properties and second homes, Inter-Ree 2024, took place in Prague, and we were there!
The two-day event, which brought together domestic and foreign leaders of the real estate sector, developers, investors and those interested in investing in foreign real estate, attracted almost 2,000 participants.

The Prague branch of our client Saxo Bank was visited by its founder and director Kim Fournais himself, and you can read, among other things, on Forbes how one of the largest banks for investors is different from the competition, what changes he expects in the banking market or what is his attitude towards crypto i change

A visit to the factory is the dream of almost every child and, as it turned out, many adults too. We were lucky enough to visit two newly renovated Biogena tea production buildings in one day with three female journalists.

​110 countries! Kim Ruymbeke, head of the CEMEA region of the shipping giant UPS, is responsible for exactly that many. And it is certainly not the only interesting thing that you will learn from the interview that Kim gave to Mark Miller from Hospodářské noviny. Even the editors of HN thought it was a good read - they put the trailer right on the headline. You can read more at the link here.

We'd like to share with you a great event that doesn't happen every day, and we're all the more excited for it. Our client Michal Harásek from Tymbe was selected for the prestigious 30 under 30 list by Forbes Czech Republic. We congratulate Michal and are glad that we at Native have been able to contribute to this great story for several years.
You can find the entire ranking here.

We have another part of our look behind the curtain for you. It can be said that already traditional invitations to see what's going on in Native. And there is definitely something to talk about. The past months have been filled (as well as the whole year) with great projects. We started autumn with an imaginary event of the decade. Shortly before the first autumn day, we celebrated our thirtieth anniversary together with clients, business partners and current and former colleagues.

On behalf of the entire Native PR team, we wish you a wonderful Christmas full of joy and love. At the same time, we thank clients and partners for this year's cooperation. May the new year be filled above all with health, happiness and satisfaction, but also with personal and professional successes. We look forward to seeing you next year.

After a year, the leaders of Czech politics and business gathered symbolically again at the Prague Crossroads, a place associated with Václav Havel, to evaluate where we have moved as a society over the past year. As the Aspen Annual Conference 2023 is in high demand by journalists, the Native agency was in charge of media relations.

It's not every day, or even every year, that you have the opportunity to be at the entrance of a big brand to the Czech market. Since the spring, the Native team has been preparing a PR campaign for the launch of the Popeyes brand in the Czech Republic. The first restaurant was opened on Friday, to the great interest of customers and media, which colleagues Karolína Doleželová, Anežka Kharrat and Markéta Kaclová were of course happy about. Thank you for your trust! Only the reports are much more demanding now

Our colleague Marketa Kaclova has been counting the Czech PR professionals the last year and half. Thanks to her, we know how many people work in PR industry, how old we are, type of organizations we work in, what we studied and where we had worked before we joined the PR sector. And not only that! As a part of her research, she was also interested in PR people´s challenges, joys and pains.

We provide our clients not only with our services, but our premises as well. Last Friday, two live interviews for Snidane s Novou were realized in our offices. Co-founder of Tymbe company Michal Harasek talked about the latest trends from the market with part-time jobs. Viewers of the popular morning show got the news about the positions companies are looking the most in these days and what part-timers are currently interested in. But not only, they took a look in our offices as well.

In August, we started cooperation with the Aspen Institute CE organization. We primarily provide our new partner with comprehensive consulting services, led by media relations, and help him in the framework of conferences with an international scope.

Our agency is one of the longest operating and actively participated in shaping the market of PR services in our country. We celebrated a significant anniversary in the JazzDock club in Prague with clients, business partners, current and former colleagues, in short with everyone who participated and is participating in our success story. Achieving this milestone depends primarily on expertise, an honest approach and tenacity. Although the world has changed in three decades, these are values that work at any time. And so are the people who shaped and are shaping the agency.

Also this year, there was a traditional and popular activity organized by our client Mondi Štětí, which is the largest producer of paper and pulp on the Czech market. On the last day of May, the Day of Change event happened on company´s premises. Its main goal is to inspire employees and other participants to make positive changes in their lives and thereby help themselves, their loved ones, their surroundings, and the environment.

We are not just an agency looking after our clients. We are also a bunch of people. – these are the words we recently greeted you with in an article that revealed the behind-the-scenes of our agency. We are very happy that it has received a lot of positive feedback. And that's why we bring you the second part of this look behind the curtain! So, what has happened with us lately?

Influencer marketing is an integral part of communication plans. And also, an important part of our services for clients. This time, we realized a nice activation for our client AG FOODS. During February, we surprised several selected influencers with fragrant packages with products from this Czech company, which is a leading manufacturer of beverage and food mixes.

Podcasts have been more and more popular in the recent years. It is also a great and modern communication format. However, did you know that it can also be an effective form of B2B communication?

We're not just an agency looking after our clients. We're also a group of people who strive to not only continually develop ourselves, but to strengthen collaboration and our company values as well as improve our work environment. So, what has recently happened in this regard? 

Our client Mondi Štětí, the largest producer of paper packaging and pulp on the Czech market, expands the production of sustainable products. Thanks to an investment in a new paper machine and related infrastructure, nearly 200 new employees will find job opportunities in dozens of different positions across departments from production to administration.

The most delicate Milka chocolate is inseparable from the Christmas period (and not only!). This year, Mondelēz International has also introduced several themed products of this iconic brand for this occasion. You could make Christmas time more pleasant with unusual wishes in the form of chocolate pralines in special gift packaging, traditional figures, advent calendars or chocolate confectioneries in the shape of snow globes. At Native PR, we handled product communication and news profiling in lifestyle media.