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The Association of Airpop Manufacturers has again chosen Native PR as its partner for public relations services. This year, they will celebrate 15 years of cooperation. The strategic task of the agency is a communication campaign to support the reduction of energy in buildings and strengthen the perception of polystyrene as the most suitable insulation material. Experienced manager Jana Bartáková will be in charge of the cooperation on behalf of the agency.

Each of us has someone who brings him joy. Especially in these fragile difficult times, we tend to pay more attention to those important moments and appreciate them. This is exactly what we followed when planning the PR campaign, which we implemented for the Milka chocolate brand at the end of the year. As part of media relations, we collected stories of people who, according to readers, deserve a gift and at the same time will not expect it. Thanks to that, we got into the hands of hundreds of stories, which we rewarded by sending a Christmas package of Milka goodies.

In October we started working for AG Foods. This company from Brno, is currently not very well known to the general public. Nevertheless, it is a leading producer and supplier of instant drinks and food for mass catering and gastronomy, as well as mixtures for vending machines. It was founded 30 years ago and operates in several surrounding countries. Our mandate is to build awareness of AG Foods and its services in the B2C segment, where the company is intensively expanding its activities.

At the end of October, the six-month loan deferral period had ended. The end of the moratorium on loan repayments will be the first examination of how the crisis has damaged the economy. However, according to a survey conducted for the client Lidya within the PR services by the Native PR agency, more than a quarter of small and medium-sized companies will not have the funds to repay their loans. Given that the research took place before the introduction of current government measures, it can be expected that the reality will be even worse.

The new restrictions of the economy will mainly affect small and medium-sized enterprises. Even before the introduction of the toughest measures, 12 % of them feared their future. According to a survey conducted for our client Lidya as part of PR services by the Native PR agency, as many as half of small and medium-sized enterprises will have to resort to reducing costs in the event of a renewed economic downturn. Most often, they are going to reduce operating costs, and then it is time to reduce staff costs. Every eighth company fears that it will not survive any further restrictions.

For the third year in a row, the European Paper Bag Day was held on 18th October. Mondi has traditionally been involved in this initiative globally. Last year, trees were planted. This year, due to the situation and measures associated with stopping the spread of coronavirus, Native PR has prepared an internal campaign for the client, supported on social networks. We invited employees to use the paper instead of a plastic bag and send us a photo. You can see the result here

In the October issue of HR Forum, our senior account manager Jana Bartáková answered questions about the trends of using social networks in the field of HR marketing. You can read whether and how the marketing tools usage have changed here.

What do we feel on our tongue when we think of Milka? A combination of delicious alpine milk and the finest chocolate?Precisely! However, Milka expanded its offer and the fans of the purple cow were given the opportunity to get acquainted with the novelty: bittersweet pralines. Selected journalists received the first sample from us and could try themselves how the famous chocolate tastes with 45% share of cocoa. Some of them even wrote to us for another batch. That tells us only one thing - the good old delivery still works!

Native PR is helping Betsys, a leading developer of betting software, to build publicity beyond IT circles. Therefore, we have organized an exclusive interview in Hospodářské noviny. Following the announcement of the ownership changes, we used the right moment to introduce Betsys to the general public. You can read the interview with the founder of Betsys - Jiří Najman, here.

From Monday, August 31, 2020, Mondi Štětí offers its employees a new benefit - the opportunity to get tested for COVID-19 for free. With this preventive step, Mondi wants to prevent the possible spread of the disease in its plant. New benefit also includes an opportunity for family members to get tested for a discounted price. Mondi also offers the testing to the general public for a standard fee. Native PR took care of both internal and external communication of the whole project. The issued press release appeared in several regional media.
 

Due to coronavirus, companies can file an annual corporate income tax declaration until 18th August, this year. Lidya's research confirmed that this measurement evoked a mainly positive response among the SMEs. According to Lidya, 7 % of businesses planned to borrow for taxes even before the state of emergency emerged. However, the economic situation of many of them has gone significantly worse and according to current data, 17 % of small and medium-sized companies do not have money to pay for their taxes, 14 % of them will probably be forced to close down.

MultiSport entered the Czech market exactly 10 years ago. The beautiful anniversary was celebrated with several innovations, such as new phone app, an extended offer of sports or online videos, as well as a big competition for MultiSport test cards. Did you know that since the beginning, Czechs have been sporting with MultiSport card for more than 23 million hours? PR and communication services for MultiSport are provided by the Native PR agency.

Lidya entered the Czech market at the beginning of the year. They had big plans right from the start. Not even global pandemic nor the state of emergency in the Czech Republic disrupted these plans. On the contrary! Lidya reached its first milestone in July when provided its 100th client with a loan. A company in the field of transport and logistics received a loan of 300,000 crowns. In total, Lidya has already lent 23 million crowns to small and medium-sized businesses in the Czech Republic. PR services for Lidya are provided by the Native PR agency.

In some particularly large organizations, internal magazines are still one of the most important sources of corporate communication. These include one of our largest clients - Mondi Štětí. The internal magazine Síto has been published for decades and has naturally undergone many changes during that time. The last big change took place this year, both in visual form and in content. The magazine now has more modern look, and in addition to the cleaner design, sections dedicated to employees and their initiatives have also been added. Native PR is in charge of all the preparations for Síto.

Today, the traditional showroom will no longer lift anyone out of their chair. But what about making things more interesting? Rent an apartment with a unique atmosphere in the city centre and show the products simply in practice? For our client WittyTrade (main distributor of the Xiaomi brand in the Czech Republic) we put this idea in motion. Xiaomi is not only smartphones but also smart home products. The whole apartment is designed so that all products can be tested in a real situation.

A complete PR service, crisis communication and an here and there some event organisation - that is our daily bread. Occasionally, however, it is necessary to expand the scope and grind into other waters. Especially if we want to please the client in the field of product PR. One of the ways to expand the scope of communication is influencer marketing. During the year, our clients launch a lot of new products, that includes official events. One of those took place in London and our task was to provide influencers who will go there to see and create content for their platforms.

We do love new technology at Native PR, which is why we are very happy that Witty Trade s.r.o., one of the two official distributors of the Xiaomi brand for the Czech Republic, has chosen our agency for communication. Active cooperation between the two parties was launched in May. "Xiaomi products are very popular on the Czech market. However, with the growing popularity of the brand, the need for quality PR services is also growing.

We grow! Do you want to grow with us?
 
We are looking for a talented and sympathetic colleague who:
 
● has experience with agency life
 
● has perfect communication skills
 
● has perfect spoken and written Czech
 
● has no problem with English
 
● is a team player
 
● honours fairness, responsibility, work structure - in short, he has his head on his neck
 
● does not lack self-reflection, has a perspective and a desire to learn new things
 
And what do we offer?
 

The role of a PR agency is to help clients in building good relations with the public. One of the ways to achieve this goal is through positive publicity, based on choosing the right topics at a certain time and, of course, presenting them correctly. The fact that Native PR is a leader in this area is also proven by its project to increase agencies visibility during the coronavirus crisis. It included a short public opinion poll examining how Czechs perceive news about coronavirus, which media are the key source of information and what role social networks play in corona-era.

The future belongs to strategies that come not only from the brains but also from the heart," said Saxo Bank's chief economist - Steen Jakobsen, whom we welcomed at the end of January in Prague,in the interview for internet portal Roklen24.cz. The interview was based on the topic of climate change and inflation, which Steen Jakobsen addressed in his quarterly macroeconomic outlook, and which he said will be a topic that will continue to resonate and gain in importance.

It is not easy to draw journalists attention, mainly because they receive dozens of press releases every day - especially during the coronavirus crisis. The key to success is to choose a current topic, the press release has to be written attractively and its release must be timed well.

MultiSport Benefit, the leader in sports and relaxation employee benefits, hired Native PR to provide communications support and lobbying related to government anti-coronavirus measures, that had a direct impact on MultiSport facilities, such as fitness centres etc. „The current situation has affected the physical activity sector as hard as hoteliers, restaurateurs and other services.

As a part of our HR marketing services provided to our client – the biggest Czech paper mills Mondi Štětí, we implemented a creative concept as well as accompanying activities to support the increase of participants in regular employee satisfaction surveys. Historically, it has struggled with relatively low employee participation, and it has proved once again, that a new creative concept put together with good communication of both the survey itself and its results, significantly increases the number of completed questionnaires.

For the financial technology startup Lidya, which entered the Czech market in November 2019, we carried out research as a part of a brand awareness campaign, which was attended by 320 entrepreneurs and companies with up to fifty employees. The survey contained a total of 9 questions focused on information about loans. Among other things, it resulted in an interesting finding that in the past, 25 % of the surveyed entrepreneurs had to borrow money to pay the taxes.

As a part of the editorial cooperation, 513 000 readers read about our client, the Wüstenrot financial group. The topic of intergenerational solidarity, designed and processed by our agency Native PR, appeared on the front page as well as on almost the entire page 6. In the beginning, there was a new communication concept for the Wüstenrot financial group, which freely followed the product division of target groups and used the current topic of housing shortages.

Did you have to change your plans due to the pandemic? Are you struggling with either external or internal communication? We are here for you. Don't hesitate to contact us via welcome@nativepr.cz

The premises of Občanská plovárna by the Vltava River were dominated by Panasonic products on Wednesday, February 26, 2020. The official presentation of new products from all segments was attended by journalists, business partners, brand ambassadors and market representatives from Central Europe. The event was also attended by David Preece, General Director for Central and Eastern Europe. In addition to the upcoming Summer Olympic Games in Tokyo,of which Panasonic is an official partner, he also spoke about sustainable company projects for the future.

As part of the celebration of St. Valentine's Day, Milka launched a new advertising campaign called "The finest way of declaration". To that occasion, Native PR agency has prepared creative opportunities for direct contact with customers. These include a special Valentine's screening at the famous cinema Aero in Žižkov. The audience has traditionally been gifted with Milka pralines. In the same way, couples in love on selected train stations and customers of the two largest shopping centres in Prague and Bratislava were gifted as well.

The second-biggest player on the Czech petrol station market - MOL Czech Republic - has just announced a collaboration with Czech women's tennis no 1. - Karolína Plíšková.
This unique partnership is only one of the many steps MOL has decided to take to help to develop Czech sport in the long-term period. The company engages in sponsoring and partnership with sportsmen since they entered the local market in 2015. Among others, MOL is currently the main sponsor of the football championship - MOL Cup, women's handball league - MOL league or Rallye team Vančík Motosport.