News

Václav Pavelka - our agency's managing consultant - won first place in the RIC PIC presentation competition at the Communication Summit in May. RIC PIC is a cult PR format, where the presenter must cut the topic as best as possible in 6 minutes. This years topic was "How to get emotions into PR".

Click here for the photos of the event.

For our client, the Mondi Štětí paper mill, we prepare a weekly newsletter dedicated to current information on vaccination against COVID-19. The aim of the "Vaccination Special" is to provide employees with up-to-date information on vaccinations and to motivate them to vaccinate themselves. The newsletter is highly valued not only by the management itself but especially among the employees. At the Native PR agency, we prepare all the content and visual identity of the special.

We can officially announce that we have extended our cooperation with former Olympian Roman Šebrle on behalf of our client – Panasonic - until the end of this year. We, therefore, continue the set cooperation from last year, which now also includes in-store activities. Roman will become the official ambassador of razors. At Native PR, we provide the client with a full service, which includes PR, influencer marketing and crisis communication.

Traficon Advisors, a specialist on mergers, acquisitions and corporate financing, announced in early May a plan to ensure at least 80 % of Arca Capital creditors receivables. The key will be the sensitively and transparently managed reorganization of the Arca Group, which will keep its business running and maximize the return on all its assets. Traficon currently represents creditors with receivables of around 2 billion crowns and is ready to take over the representation of other creditors in order to gain the strongest possible position in the creditors' committee.

Native PR agency is one of the partners of the Communication Summit professional conference. This year, the main consultant of the agency, Václav Pavelka, will introduce himself among the speakers on the topic "We want emotions" and will demonstrate how to get emotions into PR as part of the RIC PIC presentation competition.

Watch the conference on May 18 from 9:00 on www.communicationsummit.cz!

Native PR is pleased to announce that since April this year, it has begun to represent one of the leading Prague developers - ACORD Invest – a company, that specializes in the reconstruction of architecturally valuable apartment buildings, which combines good address in the centre of Prague and interesting history. ACORD is celebrating fifteen years on the Czech market this year. On the occasion of its jubilee, it decided to restructure into a joint-stock company. From the change of the legal form, it promises mainly higher investment capital and business expansion.

MultiSport, a provider of popular sports employee benefits, focused its research on the youngest generation of (non) athletes. At Native PR, we gave the hard data a story that points to the dangers of lack of exercise and health risks. We also substantiated the data with a quote obtained from an expert, pedagogue and children's coach: “We have observed that children move less and less and spend more time on social networks and watching series. However, with the current pandemic situation, it gets more serious because the children are not guided to move by a teacher or a coach.

One year after the first confirmed case of the disease in the Czech Republic, it is clear that the situation has hurt small businesses and small to medium-sized enterprises in particular. According to a current survey that Native PR has conducted for our client Lidya, last year, more than 70 % of entrepreneurs recorded declines in sales compared to 2019. Given the latest developments and other government measures, every third entrepreneur is planning to close down this year.

For Saxo Bank, an investment bank that our agency Native PR has been working with since 2016, we are constantly looking for the best opportunities for brand building. Among the truly prestigious outputs is, for example, an interview in the current issue of Estate magazine. We actively participated in the creation of the interview with Saxo Bank analyst Tomáš Daňhel, and thus achieved the final form of the article, which fully complies with the DNA of the Saxo Bank brand and its rhetoric.

The founder of the Native PR agency, Václav Pavelka, was elected to the executive board of APRA (Association of Public Relations) yesterday. Václav previously chaired the association itself and thus directly participated in the formation of ethical and professional standards in the field of PR in the Czech Republic. Now, after a short break, he returns to the association. Among other things, he will be in charge of the Lemur professional competition. In 2019, he was awarded by APRA for his lifelong contribution to the field.

To support brand awareness and strengthen the image of significant paper company Mondi Štětí, our agency Native PR has created a completely new communication strategy along with the headline.

We have thus launched a new stage of communication towards the general public. The purpose of setting the new image of Mondi Štětí is not only to establish a relationship with the public and potential employees but also to build a sense of pride in the place where people work and live.

The pandemic has greatly affected the path to new investment loans for the majority of entrepreneurs. There is a lesser demand for large investment loans. Financial houses are prudent, with increasing the price of a loan or requiring stronger collateral.

The situation suits fintech companies. Innovations even allow them to target companies that would be too risky for the banks. The head of the Czech branch of Lidya, which has been a client of the Native PR agency for more than a year now, answered questions for MF Dnes, in an interview arranged by our agency.

For MultiSport Benefit, a leading provider of employee benefits in the field of sports and relaxation, COVID-19 represents a business and communication challenge. Native PR provides services for MultiSport, in the area of ​​crisis communication, for almost a year now. Together, we defend the interests of the entire sports sector, which is experiencing hard times after entering the new year, still under government measures.

An interview with our founder - Václav Pavelka - about the future of PR, which was published in the last issue of Marketing and Media magazine, can be viewed here.

The famous Czech hip-hop group Prago Union presented a new video clip called Olympionic. In addition to DJ and rapper Kato, Panasonic headphones also appeared in the leading role. How did the whole thing start? When we first got our hands on Panasonic Deep Bass wireless headphones at Native PR, it was clear to us that we had to come up with something "bigger". Ideally working with someone who appreciates quality sound and powerful bass. So we ground into a pool where we were sure that is gonna be a demand for similar products.

You could say that working for clients is sometimes a small decathlon. The main disciplines are crisis communication, PR services and influencer marketing. In the Native PR agency, we have perfected these skills and thanks to our long-term cooperation with Panasonic, we have also put them into practice. This year's icon in our pre-Christmas communication was the Olympic winner, world champion and moderator - Roman Šebrle. We have fully evaluated his years of professional experience in the campaign's posts for social networks and the client's official website.