For the Longest Queue, we passed in three categories and won three Lemurs!

1-2-1 - this time it's not an abbreviation for face-to-face, but a list of awards for "Longest Queue". The opening of the first Popeyes restaurant in the Czech Republic, where our agency provided all communication in the field of PR, won a total of three awards at the Czech PR Awards ceremony on Thursday, June 20, 2024 - two first places in the categories "Business-to-Consumer" and " Actions and Events", along with second place in the "Services" category.

The assignment from the client was clear: Communicate the project in such a way that people form the longest possible queue on the opening day and thus show their interest in southern chicken. The traditional "Popeyes" line full of excited foodies stretched from the House of Fashion on Wenceslas Square to the Muzeum metro station, even though the weather was not very kind to us.

Before the grand opening, journalists had the opportunity to try the preparation of meals directly in the establishment's restaurant and check the excellent quality of the products offered by Popeyes. In addition to satisfied customers, journalists were also interested in the opening of the new Popeyes store in Prague, who dedicated an above-standard media space.

We are very happy that we could participate in this unique project. Congratulations to Anežka Kharrat who fits everyone on the project!